Does page speed affect search engine result ranking
Test Page Speed Report from Google Pagespeed
Search Engine: Google
Performance tester: Google Pagespeed (Date:17/02/2023)
Listing top 10 in first result page with keyword: how to create content for human
- 15 Simple Ways to Be More Human In Your Content Marketing (https://www.columnfivemedia.com/tips-to-create-human-brand-content-marketing/)
- In People We Trust: Here’s How To Make Your Content More … (https://contentmarketinginstitute.com/articles/how-make-content-human-content-marketing-world/)
- How to Create Human-Centered Content That Ranks High in … (https://neilpatel.com/blog/how-to-create-human-centered-content-that-ranks-highly-in-google/)
- The Ultimate Guide to Content Creation – HubSpot Blog (https://blog.hubspot.com/marketing/content-creation)
- How to Create Content People Want to Read | Walker Sands (https://www.walkersands.com/about/blog/how-to-create-content-people-want-to-read/)
- How to create content for humans – SALT.agency® (https://salt.agency/blog/how-to-create-content-for-humans/)
- How to Create Great Content: A Step-by-Step Guide to … (https://www.inc.com/jeff-haden/how-to-create-great-content-a-step-by-step-guide-to-content-marketing-that-delivers-real-results.html)
- 10 Tips for Creating Content People Will Love to Share – TheBiz (https://thebiz.me/social-media/create-content-people-will-love-to-share/)
- How to Create Quality Content People Actually Want to See (https://www.entrepreneur.com/growing-a-business/how-to-create-quality-content-people-actually-want-to-see/436914)
| Listing | Performance | Accessibility | Best Practices | SEO | First Contentful Paint | Speed Index | Largest Contentful Paint | Time to Interactive | Total Blocking Time | Cumulative Layout Shift |
|---|---|---|---|---|---|---|---|---|---|---|
| 1. Dk | 24 | 82 | 67 | 92 | 2.0s | 6.3s | 5.8s | 8.9s | 680ms | 0 |
| 1. Mb | 17 | 83 | 67 | 92 | 4.1s | 21.3s | 30.1s | 41.4s | 6,380ms | 0 |
| 2. Dk | 39 | 76 | 58 | 83 | 1.5s | 4.7s | 3.3s | 7.4s | 490ms | 0.015 |
| 2. MB | 15 | 77 | 58 | 83 | 10.6s | 22.4s | 21.2s | 36.4s | 5,740ms | 0 |
| 3. DK | 89 | 91 | 92 | 75 | 0.3s | 0.8s | 2.2s | 1.3s | 20ms | 0.01 |
| 3. MB | 82 | 98 | 92 | 85 | 1.2s | 1.5s | 1.4s | 5.4s | 620ms | 0.026 |
| 4. DK | 58 | 88 | 67 | 83 | 0.5s | 2.7s | 1.1s | 6.1s | 730ms | 0.022 |
| 4. MB | 35 | 88 | 67 | 86 | 2.0s | 14.5s | 4.1s | 30.4s | 4,150ms | 0.021 |
| 5. DK | 92 | 96 | 92 | 100 | 0.5s | 1.6s | 1.5s | 0.5s | 0ms | 0 |
| 5. MB | 85 | 96 | 92 | 100 | 1.9s | 2.0s | 2.6s | 4.9s | 350ms | 0 |
| 6. DK | 90 | 78 | 83 | 92 | 0.9s | 1.5s | 1.8s | 1.6s | 10ms | 0 |
| 6. MB | 28 | 86 | 83 | 93 | 4.4s | 5.7s | 9.0s | 8.7s | 1800ms | 0 |
| 7. DK | 45 | 85 | 58 | 100 | 0.9s | 4.9s | 1.0s | 9.4s | 2,420ms | 0.15 |
| 7. MB | 23 | 91 | 58 | 100 | 3.4s | 26.3s | 3.9s | 46.4s | 14,040ms | 0.282 |
| 8. DK | 99 | 93 | 100 | 92 | 0.5s | 0.9s | 0.6s | 0.6s | 0ms | 0.001 |
| 8. MB | 90 | 94 | 92 | 92 | 1.9s | 2.9s | 2.2s | 4.8s | 260ms | 0.001 |
| 9. DK | 60 | 96 | 92 | 92 | 0.8s | 1.4s | 2.2s | 3.1s | 680ms | 0 |
| 9. MB | 36 | 96 | 92 | 91 | 3.2s | 4.6s | 8.9s | 13.2s | 990ms | 0 |
The best performance page speed in desktop is Listing #8 ranked in 8 in result page. The best performance page speed in mobile is Listing #8 ranked in 8 in result page.
The weak performance page speed in desktop and mobile is Listing #1 ranked in 1 in result page.
In fact, the site with the best performance in both desktop and mobile is Listing #8, which ranked 8th in the result page. On the other hand, the site with the weakest performance in both desktop and mobile is Listing #1, which ranked 1st in the result page. This goes to show that ranking high in search results doesn’t necessarily mean that your site has the best page speed.
Test Page Speed Report from GTMetrix
Search Engine: Google
Performance tester: GTMetrix (Date:17/02/2023)
Test from location: Euro – United Kingdom – London
| Listing | Grade | Performance | Structure | LCP | TBT | CLS |
|---|---|---|---|---|---|---|
| 1 | D | 62% | 66% | 3.3s | 96ms | 0 |
| 2 | B | 91% | 68% | 945ms | 87ms | 0.03 |
| 3 | A | 99% | 89% | 974ms | 51ms | 0 |
| 4 | C | 68% | 83% | 557ms | 897ms | 0.03 |
| 5 | A | 99% | 97% | 823ms | 0ms | 0 |
| 6 | A | 93% | 97% | 1.2s | 0ms | 0 |
| 7 | E | 47% | 74% | 1.2s | 2.2s | 0.03 |
| 8 | A | 100% | 96% | 557ms | 18ms | 0 |
| 9 | B | 88% | 92% | 887ms | 271ms | 0 |
The best performance page speed in desktop is Listing #8 ranked in 8 in result page. The weak performance page speed in desktop is Listing #7 ranked in 7 in result page.
Test Page Speed Report from Pingdom Tools
Search Engine: Google
Performance tester: Pingdom
Test from location: Euro – United Kingdom – London
| Listing | Performance grade | Page size | Load time | Requests |
|---|---|---|---|---|
| 1 | D 61 | 8.5 MB | 4.00s | 304 |
| 2 | D 62 | 4.6 MB | 3.51s | 256 |
| 3 | C 71 | 4.9 MB | 3.52s | 80 |
| 4 | D 64 | 6.8 MB | 3.68s | 199 |
| 5 | D 70 | 570.7 KB | 1.79s | 49 |
| 6 | D 70 | 809.8 KB | 1.06 s | 46 |
| 7 | A 92 | 179.3 KB | 345 ms | 13 |
| 8 | C 76 | 3.0 MB | 3.62 s | 59 |
| 9 | D 68 | 1.9 MB | 1.89 s | 72 |
Only Listing #7 passed the Pingdom speed test. The poorest performance was listing #1 in Google’s search result page.
Conclusion
There was NO figure or data show page speed affect search ranking even confirmed ranking factor for Google’s search results. Google also did confirm that they removed the motto “Don’t be evil” from their code of conduct in 2018.
Interestingly, even though many people believe that page speed affects search ranking, there is no confirmed data or figure that supports this idea. While Google has listed page speed as a ranking factor, there is no concrete evidence to suggest that it directly impacts search results.
That being said, it’s still important to ensure that your site has a good page speed. A faster site not only provides a better user experience but can also lead to increased engagement and higher conversions. So even if it doesn’t directly impact your search rankings, improving your page speed is still crucial.
One Response about this article
It is intriguing to observe the level of speculation surrounding the influence of page speed on search rankings. Although Google recognizes its significance as a ranking factor, the absence of verified data or statistics makes it a subject of contention. While transparency is generally valued, the business sector often shies away from it. If people trust Google, manipulating search results falls within its prerogative.
Did this article leave you with questions? Let us know in the comments.
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